Question: Which statement is true about B 2 B marketing? Multiple Choice B 2 B marketing channels are more complex than B 2 C . A

Which statement is true about B 2 B marketing?
Multiple Choice
B 2 B marketing channels are more complex than B2C.
A B2B selling situation requires fewer resources to maintain contact with the customer than does B2C.
The B2B market has more customers that buy in smaller, less frequent quantities than B2C.
Technology is the most important tool in the quality of customer relationships in B2B marketing.
Which statement is true about B 2 B marketing?

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