Question: Which statement is true about publicity in marketing? It includes earned, owned, and social media. It develops primary demand for a product category rather than

Which statement is true about publicity in marketing?
It includes earned, owned, and social media.
It develops primary demand for a product category rather than demand for a specific brand.
It refers to price reductions to firms further along in the channel to encourage them to advertise the firm's products locally.
An advertising manager must understand how the right promotion moves a customer through the buying process.
It refers to any paid form of personal presentation of ideas, goods, or services.
Which statement is true about publicity in

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