Question: Which statement is true of frequent - shopper programs? Multiple Choice They are highly beneficial for building long - term customer loyalty. The discounts offered

Which statement is true of frequent-shopper programs?
Multiple Choice
They are highly beneficial for building long-term customer loyalty.
The discounts offered appeal mostly to price-conscious customers.
Customers are able to clearly differentiate the programs offered by different retailers.
Competitive advantages gained from these programs are sustainable.
Effective frequent-shopper programs are easy to develop.

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