Question: Which statement regarding segmentation bases is most accurate? Multiple Choice The identification of demographic variables is more objective than the identification of psychographic variables, which

Which statement regarding segmentation bases is most accurate?
Multiple Choice
The identification of demographic variables is more objective than the identification of psychographic variables, which is more subjective.
Behavioral segmentation is based primarily on personality.
Marketers should use segmentation bases in this order to reduce potential costs: behavioral, demographic, psychographic, and geographic.
The use of psychographic variables for segmentation is easiest for most consumer products.
Geographic segmentation is rarely used today because of the Internet.
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