Which statement regarding survey response rates is correct? The response rate's value depends on the non-response error Incentives only have a marginal effect on increasing response rates 50% is a good representation of the population 100% cannot be achieved 10% is too low to make generalizations about the population Mall (convenience location) intercept interviews: Often result in limiting the amount of error in the data collection Usually result in a good representation of the general population Are not widely done in marketing research Are not necessarily a good representation of the population Are generally not very expensive Large attitudinal scales might result in what type of bias? Auspices Fatigue Extremity Sampling Halo Respondent "cutoff" is a form of? Subject response error Acquiescence bias Primary research Direct observation Order effects Reducing the sample size: Will not affect the error rate Can be used to correct for subject response error Will always make the survey less accurate Will not affect costs None of the above Pre-testing the questionnaire: Should only be done once the final questionnaire is written Will not help to identify errors Is a critical step in the questionnaire process Is expensive Should only be done with a large sample size Human error is always greater than random sampling error: Select an option True False Note: Clicking any button other than the Save Answe Reducing the sample size is a technique that can be used in addressing subject response error: Select an option True False Which type of survey collection method is not good for surveys involving large question scales: Online Mail In person Telephone All methods are acceptable for surveys with large scales Online surveys generally yield the most representative sample of the general population: Select an option True False Which type of survey collection method is best for high involvement questions: Telephone Mail In person Online All methods are acceptable for surveys with large scales Deadlines Appeals Having a good cover latter Notifying respondents ahead of time that a survey is coming Financial Which type of survey collection method is best for understanding opinions over time: Mail panels Hybrid In person Online Telephone Which type of survey collection method is not good for surveys involving large question scales: Online Mail In person Telephone All methods are acceptable for surveys with large scales Telephone surveys are not a good way to get a random sample of the target audience: Select an option True False Online surveys generally yield the most representative sample of the general population