Question: Which step in the marketing research design and implementation process is critical to ensure that the company does not waste scarce resources and make costly

Which step in the marketing research design and implementation process is critical to ensure that the company does not waste scarce resources and make costly mistakes going forward?
Select one:
The determination of the sampling plan
The preparation of the report
The identification of research objectives/hypotheses
The determination of the research design
 Which step in the marketing research design and implementation process is

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