Which term refers to the situation in which consumers are presented with so much information they cannot assimilate it all?

saturation

selective exposure

information overload

overexposure

Question $2(1$ point$)$

Ed is looking for a new car and is spending a lot of money on gas travelling from one car dealership to another. He decides to stop searching because the costs are exceeding the benefits. What search factor is being considered in his decision?

product involvement

product experience

perceived risk