Which test asks the question, "Would the person I admire most engage in this activity?"

Multiple Choice

The Publicity Test

The Moral Mentor Test

The Golden Rule Test

The Person in the Mirror Test

The Transparency Test

Courses of action when following the framework for ethical decision making, such as halting a market research project, making responses anonymous, and

instituting training on the AMA Code of Ethics for all researchers would be identified during the

stage.

Multiple Choice

choose a course of action

gather information

identify issues

implement the marketing plan

evaluate alternatives

Devneel's company manufactures industrial floor cleaner. He is concerned that consumers who do not understand cleaner safety will purchase these extra$-$

strength cleaners and injure themselves. During which phase of the strategic marketing planning process should this issue be addressed?

Multiple Choice

control

ethics

implementation

design

planning