Which trends do coca cola members use to their advantage?

1. What did Coka Cola learn from its competitors?

• What sets Coca-Cola apart from competitors
• How strong is the coca-cola brand?
• What's the customer base like?
• How is their customer outreach?
• Does the company have a high turnover rate or internal employee dissatisfaction?
• Is the company struggling with capital?
• What trends could hurt the company?
• How is Coca-Cola prepared for emergencies?

References

https://smallbusiness.chron.com/cocacola-use-technology-gain-advantage-27339.html

https://www.just-drinks.com/news/consumer-demand-for-functionality-driving-soft-drinks-trends-says-coca-cola-co/

https://www.thenewworldreport.com/coca-cola-is-the-strongest-brand-in-the-us-with-a-brand-strength-of-93-3/

https://coschedule.com/marketing-strategy/marketing-strategy-examples/coca-cola-marketing-strategy

https://www.investopedia.com/can-coca-cola-keep-up-trend-5218596

https://www.alertmedia.com/podcast/coca-cola-storm-recovery/

What is Coka Cola's competitive advantage? 2. What resources do we have? 3. What products are performing well?	Weaknesses 1. Where can we improve? 2. What products are underperforming? 3. Where is coca cola lacking resources?