Question: Which two ( 2 ) of the following controllable elements of a marketing strategy most directly drive the Promotion aspect of the four P components
Which two of the following controllable elements of a marketing strategy most directly
drive the Promotion aspect of the four components of tactical marketing mix?
Target Market Consumers
Product Positioning
Size of Product Line
Price
Number and Type of Distribution Outlets
Size & Type of Sales Force
Level & Quality of Service
Advertising
Sales Promotion
Research & Development
Market Research
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