Question: Which two critical attributes are used in assessing risks associated with business hypotheses? (Select all that apply.) 1. Importance - how critical is the specific
Which two critical attributes are used in assessing risks associated with business hypotheses? (Select all that apply.) 1. Importance - how critical is the specific hypothesis to the functioning/performance of the business model concept? 2. Timing - how immediate is the need to take action on the specific hypothesis? 3. Experience - how much experience does the team have in experiment design and testing related to the specific business hypothesis? 4. Evidence - how much relevant and recent evidence is available to support or refute the specific hypothesis
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