Which type of positioning tends to associate a given product or brand with a specific foreign...
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Which type of positioning tends to associate a given product or brand with a specific foreign culture. Successful examples of this type of positioning include Swiss watches, German automobiles, and Belgian chocolates, O glocal consumer cultural positioning O local consumer cultural positioning O exotic consumer cultural positioning Oglobal consumer cultural positioning O foreign consumer cultural positioning Which type of positioning tends to associate a given product or brand with a specific foreign culture. Successful examples of this type of positioning include Swiss watches, German automobiles, and Belgian chocolates, O glocal consumer cultural positioning O local consumer cultural positioning O exotic consumer cultural positioning Oglobal consumer cultural positioning O foreign consumer cultural positioning
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Related Book For
Understanding Cross Cultural Management
ISBN: 9781292015897
3rd Edition
Authors: Marie Joelle Browaeys, Roger Price
Posted Date:
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