Question: While a firm's _ _ _ _ _ _ _ is a general statement about its values, a firm's _ _ _ _ _ _

While a firm's _______ is a general statement about its values, a firm's ______ is more specific.
Question 4 options:
SWOT; SMART framework
vision statement; mission statement
mission statement; objective statement
SMART framework; SWOT
mission statement; vision statement

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