Question: While Chip committed himself to improving the Levi s brand and turning the company around, he had little experience in the apparel industry, having worked

While Chip committed himself to improving the Levi

s brand and turning the company around, he had little experience in the apparel industry, having worked at Procter & Gamble in the consumer goods industry for the majority of his career.

What are the risks and challenges associated with stepping into a leadership role in an industry you are unfamiliar with? If you have experienced this, what did you do to ensure your success in your new endeavor?

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