Question: While Christian is driving home from work, he sees two golden arches above the trees in front of him. Although the trees obscure the name

While Christian is driving home from work, he sees two golden arches above the trees in front of him. Although the trees obscure the name underneath the arches, Christian knows that the arches belong to McDonald's. Which of the following terms best describes what this is an example of

?

Brand recognition

Brand recall

Brand equity

Brand familiarity

While Christian is driving home from work, he sees two golden

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