Question: While Coca - Cola originally only produced soda products, it now also owns Minute Maid orange juice and a variety of other companies. By seeking

While Coca-Cola originally only produced soda products, it now also owns Minute Maid orange juice and a variety of other companies. By seeking to attract new customers by offering new products unrelated to soda, which type of marketing growth strategy does this represent?
Product development
Market development
Diversification
Positioning
Market penetration
 While Coca-Cola originally only produced soda products, it now also owns

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