Question: While companies such as LandRover might be able to do this, Jeep hosts an annual Jeep Weekend event during which current Jeep owners are invited

While companies such as LandRover might be able to do this, Jeep hosts an annual "Jeep Weekend" event during which current Jeep owners are invited to attend a weekend adventure with fellow Jeep owners. The purpose of this public relations tactic is to intensify Jeep owners' involvement with their vehicle and brand. This is most accurately classified as a

press conference

special event

special exhibit

media tour

town hall forum

While companies such as LandRover might be able to do this,

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