While consumers often seem irrational in their behavior when making purchase decisions, all consumers follow a process. Their ultimate goal of relieving the tension caused by unsatisfied needs is achieved by following a stepwise process of problem solving. Different consumers spend different amounts of time on each step of the consumer decision process based on the nature of the problem and the experience they have trying to solve a particular problem.

Identify the steps of the consumer decision process. Move each label to the correct drop zone box.