Question: While developing a segmentation approach, the brand manager of a soft drinks manufacturing company says that a specific segment has sufficient size. He means that

While developing a segmentation approach, the brand manager of a soft drinks manufacturing company says that a specific segment has sufficient size. He means that the market

________

Blank.

Multiple Choice

has a large enough television audience to be worth considering

is reachable

can provide a positive return on investment

has many customers in it

is homogeneous

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