While doing the necessary detective work can be tedious and time-consuming, studying the strategies and situations of nival enabling a company to successfully underprice rival companies and steal away seme of their sales and market share. allowing combany managers to accurately predict which rival correaries are destined to gain market share and which ones are destined to love market share over the next 3-5 years. enabling company managers to determine which successful strategy elements of rival companies need to be quickly incerporated into the compary's own strategr. enabling managers to prepare effective countermoves (perhaps to even beat a rival to the punchi and to take rivally' probable actions into account in crafting their own best course ef action. helping eompary managers determine which sivals in other strategic groups reed to be monthred very closely.