Question: While it might seem like internet, mobile and social media advertising are popular choices to use in the media mix for an advertising campaign, magazines

While it might seem like internet, mobile and social media advertising are popular choices to use in the media mix for an advertising campaign, magazines can still make sense for a lot of companies. What types of companies should choose magazines in general (not just the ones that you researched in the assignment), as a media vehicle to use in their advertising campaign - give an example of a specific company as well? Why (think in terms of budgetary considerations, types of products sold, number of locations, audience, etc.)?

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