Question: While it might seem like internet, mobile and social media advertising are popular choices to use in the media mix for an advertising campaign, magazines
While it might seem like internet, mobile and social media advertising are popular choices to use in the media mix for an advertising campaign, magazines can still make sense for a lot of companies. What types of companies should choose magazines in general not just the ones that you researched in the assignment as a media vehicle to use in their advertising campaign give an example of a specific company as well? Why think in terms of budgetary considerations, types of products sold, number of locations, audience, etc.
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
