While many matrix analyses share common criterion (those of overall value despite the primary objective of the analysis), each matrix requires specific criterion focused on obtaining information directly related to assessing the primary focus of the analysis itself. Which of the following are PRIMARY criterion (i.e. those ESSENTIAL in accomplishing the primary objective of the analysis) in constructing a CSAM for a single-business enterprise? Note: Variables that might appear on multiple matrices are general types of variables that one includes to round out the information collected by the matrix but these types usually are not ESSENTIAL to getting the information required.

a. Payback period

b. ROI

c. Managerial fits

d. Technological fits

e. Distribution Fits

f. Growth Rate

g. Marketing Fits

h. Risk

i. Divestment

j. Strategic Fits

k. Operating fits

l. Liquidation