While most hotels offer

a well

$-$

developed mobile

application

$($

app

$)$

$,$

$$Hilton

has been a pioneer in

this direction. Members

of the HiltonHonors

rewards program can

use the app to have

access to a digital key to

access their rooms and

select preferred rooms

in hotels. is this a core product, facilitating product, augmented product or supporting product