Question: While price sensitivity is extremely high in India, premium viewers are willing to pay for perceived high-quality and original programming associated with the global Netflix

While price sensitivity is extremely high in India, premium viewers are willing to pay for perceived high-quality and original programming associated with the global Netflix brand. How do you approach the 'value versus price' debate in the Netflix in India? In other words, how can Netflix persuade Indian consumers to pay a higher price for Netflix's service than for the competing service of a local Indian SVoD rival?

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