While the smart bike trainer phenomenon-a bike trainer with sensors, had been gradually building for years,...

 

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While the "smart bike trainer" phenomenon-a bike trainer with sensors, had been gradually building for years, the worldwide pandemic really shifted it in to high gear. Smart bike trainers use an "app" to go with it. This way, you get the full interactive experience, allowing you to train with coaches and others in the community. At the same time the sensors allow companies to collect data. This is a perfect example of turning a product (bike trainer) into a service. i) Design a pricing model for this service.(3 points) ii) How is it different from selling the product outright? (2 point) While the "smart bike trainer" phenomenon-a bike trainer with sensors, had been gradually building for years, the worldwide pandemic really shifted it in to high gear. Smart bike trainers use an "app" to go with it. This way, you get the full interactive experience, allowing you to train with coaches and others in the community. At the same time the sensors allow companies to collect data. This is a perfect example of turning a product (bike trainer) into a service. i) Design a pricing model for this service.(3 points) ii) How is it different from selling the product outright? (2 point)

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i Pricing Model for the Smart Bike Trainer Service The pricing model for the Smart Bike Trainer Serv... View the full answer