Question: While U . S . consumers may be familiar only with dark, white, and milk chocolate Kit Kats, in Japan the Kit Kat is so
While US consumers may be familiar only with dark, white, and milk chocolate Kit Kats, in Japan the Kit Kat is so popular that Nestl Japan
has produced more than different flavors of the candy bar since Many of these flavors are only sold in Japan and appeal to
Japanese tastes and traditions. This is an example of
Multiple Choice
a global pricing strategy.
a global supply chain strategy.
globalization.
segmentation
a global product strategy.
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