While working with clients on advertising campaigns, it is important to offer them options and find out which method works best for their business. For this project, you must choose a business or product (real or hypothetical) and put together an integrated digital campaign that incorporates the different options available to online advertisers. Address the following:

 

• Describe the various types of online advertising for the client.
• Explain the strengths and weaknesses of each online advertising method that you described.
• Describe how the client could target potential customers using different online advertising methods.
• Why should a company utilize a variety of online advertising methods?