While you can observe many business models, it does not mean that your business will succeed by replicating a model. Here are a few examples that tried the sharing model but failed. Think about why they failed.

Failure Examples

BlackJet: A service that matched the owners of private jets with people who wanted a seat on a private jet for a trip. BlackJet charged a $$2,500$ yearly membership fee and up to $$4,000$ per ride.

Ridejoy: A carpooling service that focused on connecting people who wanted to share rides for long distances, such as LA to San Francisco. Ridejoy shut down in $2013,$ two years after it is founded.

Neighborrow.com $($no longer exists$)$: A service that would allow people to list household items for rent, such as vacuum cleaners, tools, and electronics. The idea was that if you only used a power saw or a high$-$end camera once or twice a year, why buy one if your next$-$door neighbor had exactly what you needed and would be willing to rent it$?$

Questions

Prior to launching their firms, how could BlackJet, Ridejoy, and

neighborrow.com have better anticipated the issues that ultimately caused them to fail?

$-$Why do you think Lyft has been successful while BlackJet, Ridejoy, and

neighborrow.com failed?

Similarly, why do you think CoachUp's peer$-$to$-$peer business model is working while others haven't?

Are some industries more receptive to peer$-$to$-$peer business model start$-$ups than others?