Question: Whirlpool developed a compact, automatic clothes washer specifically for households in less developed countries with annual household incomes of $ 2 , 0 0 0

Whirlpool developed a compact, automatic clothes washer specifically for households in less developed countries with annual household incomes of $2,000. Called Ideale, the washer features bright colors because washers are often placed in home living areas, not hidden in laundry rooms (which dont exist in many homes in less developed countries). Which strategy for matching products and their promotion efforts to global markets is being used?

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