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Evaluate a Self-Administered Questionnaire In this assignment, students will evaluate a self-administered questionnaire in order to assist with capturing Top of Mind (TOM) responses, as discussed in the Fruitzone India Limited Case Study. Using the case study as a reference, address the following questions: 1. Assess the two techniques implemented by Fruitzone India Limited (FIL): word-based association and sentence completion. Based on the course materials, are these techniques effective? In what circumstances should each be used to get the most benefit? Please refer to Exhibits 1, 2 and 3 (A and B) in the appendix of the case study. 2. Discuss the concept of mall intercept. What are the advantages and disadvantages of this technique. Was it appropriate for FIL? Are there other techniques that may have been more effective? Why of why not? 3. Discuss bias. Which biases could be present in FIL's approach when obtaining data by mall intercept? 4. Refer to Exhibit 4 in the case study appendix. Based on the course materials, evaluate the questionnaire provided. Discuss each section, and assess validity and reliability. What are the advantages and disadvantages to the format employed in the case study? How would you change it? Why? 5. Preeti informed the consultants to conduct the market research with a strong focus on one city before a national launch. Discuss the implications of doing so. What are the advantages and disadvantages to this? In this assignment, students will evaluate a real-world questionnaire, and demonstrate that could the application of key course concepts. Submissions will be 3-5 pages. Ensure that the case study and any references are properly cited, and included in a reference list properly formatted in APA style. Assessment Criteria: . Discussion of Concepts (35%): Effectiveness in discussing course concepts, exploring the tools in the case study, and providing thoughtful evaluation. . Analysis of Case (35%): Quality of the analysis of the case, and addressing the assignment questions within the case context. Documentation and Presentation (30%): Quality of the written report, including organization, clarity, and proper citations