Who is the main competitor you analyzed, and what is this competitor known for?
What are some of the current economic conditions that might affect the delivery of the competitor's product?
What are the strengths of the competitor (what the company does well, and how that might threaten your business)? Are there weaknesses (any problems, like bad reviews)?
How can your company be different or better than this competitor? Specifically, what can your company do to increase its own opportunities and decrease threats from this competitor?
How does this analysis help your company's marketing planning?