Whose responsibility is it to challenge marketers on their choice of metrics, according to the article?

Question $7$ options:

External consultants

Senior management

Marketing agencies

Customers

Question $6$ options:

$$To determine the number of followers

To evaluate the effectiveness of content

To identify who will handle technical tasks

To analyze user engagement

Question $5$ options:

To increase product promotion

To target specific customer demographics

To maximize budget allocation

To compete with major social networks