Why are brand equity valuations conducted?

a$.$ To include the brand value in the company balance sheet as an asset

b$.$ To get paid separately for the brand when selling the business

c$.$ To calculate royalty rates when licensing the brand's use to other companies

d$.\text{'}$a$\text{'}$ and $\text{'}$c$\text{'}$ above

e$.\text{'}$b$\text{'}$ and $\text{'}$c$\text{'}$ above