Why are brand extensions important to marketers? a) Enhances the brand's attributes b) Reduces launch costs c)
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Question:
- Why are brand extensions important to marketers?
- a) Enhances the brand's attributes
- b) Reduces launch costs
- c) Extends the distribution chain
- d) Dilutes the brand
Related Book For
Discrete Mathematics and Its Applications
ISBN: 978-0073383095
7th edition
Authors: Kenneth H. Rosen
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