Why are functional-level managers in a unique position to generate ideas for major strategies of a company? They supervise the daily activities of employees. They are ultimately responsible for the profitability of the organization. They lead the overall performance of the organization. They are closest to the customer. Why is a customer-oriented approach to formulating a mission more effective than a product-oriented business definition? A customer-oriented approach focuses on how a product is best used. A customer-oriented approach identifies the market in which the product will be sold. A customer-oriented approach helps safeguard the company from shifts in demand. A customer-oriented approach helps the company understand what it wants to achieve in the future. How do general managers ensure their business units support the overall goals of the company? by selecting the corporate mission by monitoring the work in specific business functions by updating and enforcing value statements by developing strategies that support corporate objectives Which value or attribute can lead to higher performance and more success? being critical of external ideas encouraging entrepreneurial behavior resisting change until it has proved to be impactful placing the needs of leadership above those of stakeholders How does the strategy-making process typically end? with the development of the corporate mission with goal setting with an annual review of results with the design of control systems to implement the strategy