Question: Why are secondary data often preferred to primary data? What pitfalls might a researcher encounter in using secondary data? Divide the class into groups of

Why are secondary data often preferred to primary data?

What pitfalls might a researcher encounter in using secondary data?

Divide the class into groups of four or five. Each team should go to the Internet and look up big data analytics. Each team should then report to the class on how a spe- cific company is effectively using big data to improve their marketing efficiency. (Team Exercise

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