why are small stores getting closed?

1. List and describe four (4) reference groups that you currently belong to that are the most influential in your life. You must classify each of the four groups into one of the following categories from chapter 10: primary, secondary, brand community, formal, informal, or aspirational. Explain why each group is influential to you and why it fits into the category you selected. You cannot have more than one group from each category 2. Think of a purchase (must be a high involvement purchase) you made over the last 12 months where you were influenced by one or more of your reference groups. Describe the purchase. Thinking about that purchase, describe the most relevant reference group from Question 1 above that had the most influence on your purchasing decision. How did the reference group Influence your decision? What type of Social Power did the group exert over you? (referent legitimate, expert, reward coercive) Explain 3. Now that you have articulated the degree and nature of the reference group influence that existed in your product purchase from Question 2. describe one main marketing strategy (could be social, advertising, email, etc.) that you would suggest the company adopt to appeal to future consumers. Be as detailed as possible. It is not enough to say an email, you need to explain the creative concept). Your marketing strategy should consider the influence of the reference group. Be sure to back up your recommendation, Post your summary and explanation to the discussion forum. 1. List and describe four (4) reference groups that you currently belong to that are the most influential in your life. You must classify each of the four groups into one of the following categories from chapter 10: primary, secondary, brand community, formal, informal, or aspirational. Explain why each group is influential to you and why it fits into the category you selected. You cannot have more than one group from each category 2. Think of a purchase (must be a high involvement purchase) you made over the last 12 months where you were influenced by one or more of your reference groups. Describe the purchase. Thinking about that purchase, describe the most relevant reference group from Question 1 above that had the most influence on your purchasing decision. How did the reference group Influence your decision? What type of Social Power did the group exert over you? (referent legitimate, expert, reward coercive) Explain 3. Now that you have articulated the degree and nature of the reference group influence that existed in your product purchase from Question 2. describe one main marketing strategy (could be social, advertising, email, etc.) that you would suggest the company adopt to appeal to future consumers. Be as detailed as possible. It is not enough to say an email, you need to explain the creative concept). Your marketing strategy should consider the influence of the reference group. Be sure to back up your recommendation, Post your summary and explanation to the discussion forum