Why conduct user research?

a

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$$To understand the target customers

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users and their needs, using the key insights to inform product

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service design solutions as well as to evaluate the design solution.

b

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$$To understand a customer segment and its potential for a new product or service.

c

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$$To understand the potential return on investment for developing a new product or service.

d

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$$To evaluate the potential market for a new product or service.