Question: Why did Amazon expand to China? What entry mode did it use? What type of international strategy did Amazon use? Was it successful? Why or

Why did Amazon expand to China? What entry mode did it use? What type of international strategy did Amazon use? Was it successful? Why or why not? What cultural differences did Amazon encounter in the Chinese market, if any? And, if so, how did they respond? What steps should Amazon take to improve its position in China? What steps should companies venturing into foreign markets like China take to ensure success?

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