Question: Why did the plaintiffs think they should not be bound by the arbitration clause? The court said this case involved a unilateral contract. What makes

Why did the plaintiffs think they should not be bound by the arbitration clause?
The court said this case involved a unilateral contract. What makes it that, as opposed to a bilateral contract?
What should the plaintiffs have done if they didn't like the arbitration requirement?
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Why did the plaintiffs think they should not be bound by

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