Question: Why do Business to Consumer ( B 2 C ) sales processes generally have more controls than Business to Business ( B 2 B )

Why do Business to Consumer (B2C) sales processes generally have more controls than Business to Business (B2B) processes?
Sales are often large and complex.
Pricing is uniform across all customers.
Pricing is negotiated between the buyer and seller.
Personal sales are relationship based,
Why do Business to Consumer ( B 2 C ) sales

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