Question: Why do category specialists call themselves category killers? Because they have a lock on the competition, they can demand higher prices. By offering a complete

Why do category specialists call themselves "category killers"?
Because they have a lock on the competition, they can demand higher prices.
By offering a complete assortment in a category at low prices, category specialitse an "kill" a category of merchandise for other retailers.
To keep costs low, employee assistance is nonexistent, thus has "killed" off customer service.
As they edit their product assortments, they narrow down and drop off classifications.
Why do category specialists call themselves

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