Question: Why do companies decide to use the observation method when conducting marketing research? It seeks in - depth open - ended responses from targeted groups.

Why do companies decide to use the observation method when conducting marketing
research?
It seeks in-depth open-ended responses from targeted groups.
It is a projective technique.
It involves monitoring consumer activities in their native environments.
It is the most common way to gather qualitative marketing research data.
It is designed to measure cause-and-effect relationships.
Why do companies decide to use the observation method when conducting

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