Question: Why do companies need to create a database of their clients and force their salesforce to update the database with new leads and customers' details?

Why do companies need to create a database of their clients and force their salesforce to update the database with new leads and customers' details?

To ensure no interruption in sales and services to customers in cases of salesforce turnover

To make sure they don't forget their customers

It's a legal requirement

To increase sales and reduce marketing expenses

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