Why do companies use product line extensions?

Multiple choice question.

To market related products through different firms

To combat low seasonal sales of existing products

To give customers plenty of time to become familiar with the brand

To avoid taking any risks in product development

Why do companies use product line extensions?

Multiple choice question.

To market related products through different firms

To combat low seasonal sales of existing products

To give customers plenty of time to become familiar with the brand

To avoid taking any risks in product developmentWhy do companies use product line extensions?

Multiple choice question.

To market related products through different firms

To combat low seasonal sales of existing products

To give customers plenty of time to become familiar with the brand

To avoid taking any risks in product development

Multiple select question.

Customers may already feel loyalty to the product line.

The company and brand may be easily recognized.

The new product is not advertised alongside existing products, which creates a unique brand identity.

Manufacturing may be easier and more efficient because the firm already produces similar goods.