Why do consumers buy second-hand clothes (interview questions) 1. Introduce general topic - shopping for clothes 2. Where would you say the majority of your clothes are from - do you buy them at retail stores, online, are they hand-me-downs, or second-hand stores? a. Depending on their answer follow up with - have you ever purchased clothing from second-hand stores? (if they do not mention it) 3. How familiar are you with buying second-hand clothes, do you often find yourself shopping in thrift stores? 4. What are your main reasons for buying second-hand clothing? 5. What factors do you enjoy the most about the process of buying second-hand clothes? (some people may think that the process is quite relaxing or a good way to spend their down time, or finding something they like is rewarding) 6. What's the most important factor you look for when you buy second-hand clothing ( quality, design/aesthetics, price)? 7. How much time do you usually spend when shopping for second-hand clothing? a. Do you think you put more thought and consideration into what you buy when shopping for second-hand or brand-new clothes? b. Do you tend to be more impulsive when buying second-hand or new clothes? Why? 8. To what extent do you think that second-hand clothes are more unique compared to new items you can find in shops? a. Do you think people are able to better express themselves and/or their personal style through clothes that they find in thrift stores? 9. What do you think about the quality of the clothes that you can find in second-hand shops versus in retail stores? Is it better, worse, relatively the same? a. Do you find that they last longer? b. Do you think clothes from second-hand stores are better made? c. If they answer worse - how significant is the decrease in quality of second- hand clothes compared to new clothes 10. What do you think about the hygiene of second-hand clothes? a. Does the fact that it is used affect your purchasing decisions? How so? 11. How much does the idea of reducing your impact on the environment affect your decision to actually purchase a clothing item at thrift stores? a. Referring to if you actively think of being more sustainable when making purchases vs it being a side benefit of shopping second-hand 12. What do you think about the price of second-hand clothes? a. Is it worth the price? Why do you think so? 13. How are second-hand clothes perceived in your friend group? a. Are you proud to tell people that what you are wearing is from second-hand stores or reluctant to mention it? Or do you just think of it the same way you do with clothes you can buy from retailers? 14. To what extent do you think that buying second-hand clothes is a result of trends? a. Are you influenced by other people to buy second-hand clothes? If so, who? 15. Why do you think other people purchase second-hand clothes