Question: Why do consumers often pay more for a lesser good? Consumers are unfamiliar with behavioral accounting. Consumers only depend on reviews for research. Consumers always

Why do consumers often pay more for a lesser good?
Consumers are unfamiliar with behavioral accounting.
Consumers only depend on reviews for research.
Consumers always spend the time to find the best solution.
Consumers seek the first choice that will satisfy their needs within the time they have.
Why do consumers often pay more for a lesser good? Consumers

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