Question: Why do different advertising channels such as TV , radio, and print require distinct strategies? Advertisers usually prefer multiple channels, maximizing the need for varied

Why do different advertising channels such as TV, radio, and print require distinct strategies?
Advertisers usually prefer multiple channels, maximizing the need for varied strategies.
Each channel reaches different audiences and has unique characteristics that influence how messages are best communicated and received
All channels are essentially the same in terms of audience and impact
Different channels are regulated by different legal standards, thus requiring different strategies

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