Question: Why do manufacturers place multiple items that are the same price on the shelf at retailers? It looks good to have multiple items on the
Why do manufacturers place multiple items that are the same price on the shelf at retailers?
It looks good to have multiple items on the same shelf.
Brands that do this are normally less competitive.
Brands do this to keep competitors from taking the shelf share.
Manufacturers want exclusivity.
The manufacturer has overstock and wants to deplete it
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
