Why do many brands with a large market share spend proportionally less on advertising compared to brands with small market share in most industries? a. can't afford to spend more b. some industries have a practice of spending a low amount of dollars C. advertising won't stimulate sales d. firms with large market share don't need to advertise much e. they need a lower proportion to get the same amount of absolute advertising expenses Which advertising is particularly suited for smaller competitors moving up to the more upscale markets? a. comparative b. demonstration c. pioneering d. competitive e. institutional One of the main advantages of television advertising is: a. the lack of commercial clutter b. ability to reach wide and diverse audience c. its ability to convey complex messages d. that it is cheap e. its captive audience